Our Process

Lafe Taylor Innovative Design Studios is a creative firm that specializes in the development of cutting edge visuals that push brand development to the next level. With deep roots in the Lexington Area,we have worked with corporations, professional recording artists, awards shows, museums, urban fashion companies and local businesses. We live to create. We create to drive business. We drive business to grow.

Lafe Taylor Innovative Design Studios begins every project with creative meetings to extract information about the clients industry, brand, messages and vision. Ongoing research insures that our team has a comprehensive vision for the goals of the project.

Transportation

Once the information is extracted Lafe Taylor Innovative Design Studios’s project management team drafts project plans, project outlines, storyboards and other documents to help communicate the project to our creative team. The client approves these documents before the creative team starts on the project to insure everyone shares the vision for the project. Then the
jointly developed project plan guides the project progress and allows for team members on both sides to see what elements of the project need attention to keep the project moving forward to completion.

Refinement

Our creative team then goes back to the lab to further develop the concepts. Continual communication with our client insures our direction with the project does not stray from the joint vision that we have worked to develop in the extraction and transportation phases. The end result is a visually stimulating promotional tool that handles the core
objectives originally discussed.

Testing

Print, web and multimedia projects are beta tested prior to delivery to insure that all the project goals have been accomplished. Testing includes a variety of processes including browser compliance, copy editing, image optimization, paper selection and others that insure the end product will be as exceptional as originally envisioned.

Delivery

Providing our clients with the end product is not as simple as emailing the finished files. Lafe Taylor Innovative Design Studios works with print vendors to select paper, ink and special printing options to insure the pieces created look better on paper then they did on the computer screen. With web projects we work to source the right web hosting and insure the projects
needs are handled by the server’s software, storage and bandwidth specifications.

With multimedia projects we have a variety of test proven vendors that can help produce your video presentation or interactive CDROM.

Print Advertisement Designs //

Good communication in print materials requires a seamless blending of strong copy and structured design. Lafe Taylor Innovative Design Studios’s team of designers specializes in creating graphics that captivate viewers and supports the message of the content. Bringing the two elements together as one allows us to offer our clients the full spectrum of design services.